Tahoe Boats
Working as the brand manager and art director for Tahoe boats for 3 years, I was able to help define the look and personality of Tahoe boats.
I designed everything from the brand guidelines to styling each shot on the photo shoot to assure that everything aligned.
I developed guidelines and presented to senior marketing including how my designs would speak to the desired target audience. I managed a production team of up to 11 to execute all video and photography needed to fulfill marketing efforts for the year. While also styling the models and props in the imagery.
Tahoe - Mood Board
Tahoe - Brochure Spread
Tahoe - Print Ad
Tahoe - Photo Direction
Tahoe Campaign 2014
Marketing Tahoe as an affordable sport boat made it important to incorporate a sense of youthfulness into the creative. Using bold colors as segment markers and bold action photography we conveyed the message that Tahoe is the boat for consumers that are buying their first boat but like to push the boundaries. Photography would feature young families and sporty younger couples.
Tahoe - Moodboard
Tahoe - Brochure Spread
Tahoe - Print Ad
Tahoe Campaign 2015
In 2015, we scaled back the wakeboarding and pushed forward the stylishness of the brand. While the color palette stayed the same, the imagery was more focused on togetherness while still highlighting the functionality and the sporty nature of the boat itself.
Tahoe - Moodboard
Tahoe - Brochure Spread (Intro Spread)
Tahoe - Print Ad
Tahoe Campaign 2016
Tahoe - Brochure Spread (Product Spread)
Tahoe - Photo Direction
Tahoe - Photo Direction
Tahoe - Photo Direction
For 2016 Tahoe transitioned from it’s strong sporty feel to a more relaxed look and feel. With the Sport Boat market full saturated with choices we decided to soften the brand. in 2016 Tahoe was marketed toward that “cool” youthfull family. Photos were treated with a highness feel making the imagery feel soft and dream like.
