Sun Tracker Boats

Working as the brand manager and art director for Sun Tracker boats for 3 years, I was able to help define the look and personality of the brand.

There is nothing better than having a great time with family on the water. Sun Tracker strived to communicate this to its potential consumers. Utilizing Bright colors to symbolize joy, Sun Tracker Branding is all about family and togetherness. Using Script fonts coupled with modern san serif fonts to add a bit of playfulness the Sun Tracker boats brand need to appeal to all families. The photography incorporated the interaction between people through water sports and overall family fun. The imagery always included the brand colors and candid sincere people.

I designed everything from the brand guidelines to styling each photo on photo shoot to assure that everything aligned. After developing the guidelines, I presented the look and the do’s and don’ts to senior marketing including how these design would speak to the desired target audience. Managing a production team of up to 11, styling the models and all props I was able to execute all video and photography needs to fulfill marketing efforts.