Regency Boats
Regency came to market in 2015 as a high end pontoon boat offering three pontoons and high end finishes.
I worked to create an identity and brand strategy highlighting an upscale look and feel. Choosing a warm neutral and a blue to imply a sense of royalty I utilized textures and a simple clean look for the brand.
I then developed the guidelines and persona of the brand which then was presented to senior marketing including how these design would speak to the desired target audience. Moving forward I created the brand guidelines and overall designs for the upcoming model year.
2015
Regency Brochure - Intro Spread
Regency Brochure - Product Spread
Regency Brochure - Cover
Regency Brochure - Print Ad
Regency - Feature Banner
Regency - Photo Direction
Regency - Photo Direction
To capture that high end feel for the brand, we selected urban and unique areas for the boats to appear in. The talent chosen for these shoots was important as well, highlighting evening get togethers with friends and luxurious destinations.
2016
Regency Brochure - Intro Spread
Regency Brochure - Product Spread
Regency - feature image
Regency Brochure - Print Ad
Regency - Feature Image
Regency - Warranty/Quality spread
Regency - Photo Direction
To evolve the brand, in 2016 we added some photo styling inspired by avante grade. We overlayed the imagery with geometric shapes much like the light playing off of an chandelier. Another addition was not to use just static images of the boat features but rather incorporate those features into lifestyle images demonstrating how they add convince to this high end brand of pontoon boats.
Regency Brochure - Moodboard
Regency - feature image
Regency - Photo Direction
Regency - Photo Direction
Regency - Photo Direction
Regency - Photo Direction
