Empire Southwest

Empire Southwest is an authorized CAT® dealer for heavy equipment and power systems throughout Arizona and Southeastern California.

My work with Empire includes branding, ideation, digital advertisement, print communications, video/animation production and store design, including 3D mockups for retail planograms.

The goal for Empire Southwest is to retain current clients while continuing to expand their offerings to new and existing customers. Understanding CAT as a brand is a key component to being successful as well as understanding the heavy equipment market and the people who build and maintain the impressive machines.

I elevated their reach by advocating for video content for use in internal communication and to strengthen overall brand awareness. This coupled with my UI design contribution helped Empire understand it has everything a client needs to be profitable and efficient on their job site.