Acura

Precision Creative for the
Tier 2 & 3 Ecosystem

As a lead creative for Acura’s regional marketing efforts, I spearheaded the design and execution of high-performance digital campaigns across the Tier 2 and Tier 3 levels. My role was to balance the sophisticated, "Precision Crafted Performance" aesthetic of the Acura national brand with the high-velocity, conversion-oriented needs of regional dealer groups. By managing a complex workflow of digital display, geofencing, paid social, and email marketing, I provided a cohesive visual presence that successfully drove dealership traffic while maintaining the integrity of a premium automotive brand.