Working at White River Marine Group I was tasked with revitalizing the Sun Tracker Pontoon brand. I did this by adjusting the tone and look making the brand more playful and family centric. This was executed by creating new brand guildelines and implementing new fonts, imagery styling, model selection and the overall design of the collateral.


Brand Statement: Sun Tracker pontoon boats make everyday on the water perfect.

Overall tone:  light-hearted and full of fun.

Imagery: Captures the intimate moments as well as the pure enjoyment of spending your day on your new boat.

Element and look of the campaign:  bright and lively; help convey the emotional aspect of this brand.

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