candida infante

I am a creative design professional with more than 24 years of proven talent; skilled in creating brand identity as well as designing graphics for web, catalogs, magazines and apparel coupled with a strong understanding of composition and color usage. Excellent project management skills, ability to establish rapport with individuals at all levels and analyze needs and develop appropriate materials within project scope.

 

 

Senior Designer II

Empire Southwest • March 2019 – Present

Providing art for deliverables and overall direction for photography/video. Offers support to the rest of the team while ensuring brand guidelines. Ensure creative concepts align with overall brand strategies, while meeting marketing objectives, staying on budget and on schedule. Stay knowledgeable of design and digital trends and best practices.

Art Director

Think Tank Media & Marketing  • January  2018 – March 2019

Work with freelance talent, designers, videographer and photographers to execute high-level creative for all agency clients.  Providing art and overall direction for photography/video. Offers support to the rest of the team, media buyer and Account Executive. Ensures creative concepts align with overall brand strategies, while meeting marketing objectives, staying on budget and on schedule. In this hands on roll it was important to provide clear direction and oversight to creative team to execute creative concepts. Work to create work flow processes.

Art Director

RealWorld Marketing  • November  2016 – November  2017

Work with copywriters, designers, production artists and photographers to execute high-level creative for Tier 2 campaigns for Acura and Honda regional dealer associations.  Providing art and overall direction for photography. Offers support to the rest of the team and Creative Director and Account Executives. Ensures creative concepts align with overall brand strategies, while meeting marketing objectives, staying on budget and on schedule. Provides clear direction and oversight to creative team to execute creative concepts. Work to create work flow processes and appropriate pipelines for tasks.

Senior Art Director/Brand Manager

Bass Pro Shops/White River Marine Group • September 2013 – November 2016

Work closely with copywriters, production artists, photographers, videographers, stylists, models, Marketing and Sales to execute high-level creative campaigns for our industry-leading boat brands. Travel on location to assist with boat photo/video shoots – providing art and overall direction. Offers support to the rest of the team and Creative Manager. Ensures creative concepts align with overall brand strategies, while meeting marketing objectives, staying on budget and on schedule. Provides clear direction and oversight to production team to execute creative concepts.

 

Art Director

OReilly Auto Parts • September 2006 – September 2013 

Design corporate identity and brand image. Create logos, brochures, direct mail pieces, large format graphics, t-shirts, web layout and design, web banners and POS materials. Directed photo shoots; monitored quality at press checks. Work with the motorsports

 

Graphic Designer/Jr. Art Director

Tracker Marine Group • 2003 – September 2006 

Designed corporate identity and branding image; developed letterheads and envelopes. Created brochures and other POS materials; trade-show, convention and corporate event materials and promotional giveaways; T-shirts, and postcards. Worked with other team members to develop a retail advertising process and look for 2005. Directed photo shoots; monitored quality at press checks.

 

Graphic Designer

Young Sportswear • 2002 – March 2003 

Create designs for different types of apparel as well as develop catalogs for stock designs. T-shirt designs ranged from spot color to 4 color process silk screen.

 

Graphic Designer

Christian County Headline News • August 1999 – February 2002 

Build all ads that to be placed in the publication as well as layout all pages for the newspaper and special sections.