o'reilly auto parts
O'Reilly is one of the largest auto parts stores in the US. Growing to over 4200 retail stores in all 50 states. While they help DIY mechanics repair their cars, they also supply auto parts to a large number of professional mechanics. While offering some of the most well known names in the industry, they also maintain their own house brands.
These house brands range from car wash to batteries. The catalog you see here is an informational piece used to sell O'Reilly's house brand alternators and starters. The rotating electrical serves as a great sales piece and also allows the sales team to show potential customers that they have a wide range of quality parts.